In recent years, there’s been a huge buzz around sustainable fashion. It’s clear that more people are realizing the importance of caring for our planet and want to make conscious fashion choices. However, with all the information out there, it’s easy to get caught up in myths and misconceptions that make low-impact fashion seem either confusing or, frankly, too good to be true.
So, how does one set apart a genuinely earth-friendly brand from the rest?
Here, we’ve unpacked some of the biggest myths about sustainable fashion, so you know what to look for, and what to avoid, when building an ethical, responsible wardrobe.
Myth #1: Sustainable fashion is just a trend
There’s been a lot of talk about sustainability lately. Many brands are marketing themselves as the pioneers and supporters of eco-friendly fashion, most of them staying true to their word, save a few.
While many names in the business are resorting to green marketing without any real commitment, there are brands like Reistor that truly embed sustainability into every layer of their production. An ‘eco-friendly’ label isn’t just a sticker we put on our products, it’s a standard we uphold. We understand that it’s not practically possible to be 100% sustainable always, but it’s a commitment to our community that we will do our best to stay eco-conscious at every step along the way.
We understand that sustainable fashion is more than just a fad, it’s the need of the hour. It’s a lifestyle, a conscious choice that an individual makes each day. At Reistor, we believe that sustainable fashion is a movement towards a more ethical, environmentally-friendly way of doing business that is far from just a passing trend.
Myth #2: Eco-friendly fashion means rough fabric
Do you also picture someone wearing a potato sack when they say they’re supporters of eco-friendly fashion? It’s funny how we associate nature-friendly clothing with being rough and shapeless, totally out of sync with contemporary fashion and style. This is one of the biggest misconceptions out there!
In reality, sustainable fashion doesn’t mean sacrificing quality; it’s actually about improving it. This is why we focus on creating pieces that are designed to last, both in terms of durability and style. Our dresses, skirts, jumpsuits, and jackets are designed from high-quality, eco-friendly materials, like hemp, linen, organic cotton, BembergTM, and TencelTM.
These fabrics aren’t just kind to the environment, they’re incredibly soft, lightweight, and breathable, making them perfect for everyday wear. We intentionally design outfits in chic, timeless fashion to make them versatile and adaptable for a range of styles and occasions. With us, you’ll be investing in pieces that not only feel great to wear but also stand the test of time and fashion.
Myth #3: It’s all about the fabric, and that’s it
There’s a common misconception that eco-conscious fashion is simply about choosing eco-friendly fabrics. While material is of paramount importance, it’s only one piece of the puzzle. Sustainability also involves ethical labor practices, handing out fair wages to artisans, providing safe working conditions, and reducing waste at every stage of production.
We believe that true sustainability includes fair treatment of our team members, which is why we ensure that everyone involved in our production process is paid fair wages and treated ethically. It’s not just the fabric we care about - it’s the people and the planet, too.
Myth #4: All ‘green’ brands are truly sustainable
With so many brands now claiming to be eco-friendly, it’s quite the consumer’s responsibility figuring out who’s genuine. Unfortunately, many companies engage in greenwashing - a marketing gimmick where they promote sustainable practices on the surface while not actually indulging in any, and failing to make any real impact.
Our ethos, right from the start, is to practice what we preach. We don’t just use buzzwords - we live by our commitment to sustainability. We don’t cut corners on the production side, and we certainly don’t greenwash our values.
Our commitment extends from the smallest details, like choosing shell or fabric buttons over plastic ones, to the big-picture stuff, like using eco-friendly packaging and sustainable production methods. When we say we’re mindful in our ways, we mean it and live by it.
Myth #5: You will be limited to basic or plain styles
One of the biggest myths about earth-friendly fashion is that it limits your style options. If you’ve ever thought eco-friendly fashion meant drab colors or boring cuts, think again. Eco-friendly clothing doesn’t mean compromising on style. In fact, we focus on creating pieces in timeless designs that can be mixed, matched, and styled in countless ways.
Our women’s collection includes everything from flowy dresses and sleek jumpsuits to cozy jackets, skirts, and matching sets. Our range of neutral, earthy shades and classic colors like burgundy, navy, and olive are perfect for timeless, versatile looks that will never go out of fashion.
A flowy floral dress for a romantic date night, a relaxed jacket for breezy evenings, or a chic jumpsuit for a brunch with friends - our collections are all about versatile outfits that don’t just sit in your closet but become the pieces you reach for over and over.
Myth #6: It isn’t for everyone’s budget
Sustainable fashion is an investment, both towards your wardrobe and towards the planet. Eco-friendly clothing can sometimes come with a higher price tag due to the high-quality fabrics and cost of production involved. However, because our pieces are designed to last in style and quality, you’ll likely find yourself buying less in the long run, ultimately saving money while reducing waste.
For each piece that you invest in, you are creating for yourself a wide range of versatile outfits that you can wear to a variety of occasions. We have classic separates and matching sets that you can pair with existing pieces in your wardrobe, creating a wide range of stylish looks suitable for almost all types of occasions.
Plus, every item you buy from Reistor supports ethical labor practices and eco-friendly production. It’s more than just a piece of clothing - it’s a step towards a more responsible fashion industry; and with timeless designs that don’t go out of style, you’ll find our pieces becoming staples in your wardrobe for years to come.
Myth #7: Slow fashion isn’t comfortable
Biodegradable fabrics in the past were often quite coarse and unrefined. However, advances in the textile industry have changed it for the better. Today, the eco-friendly fabrics that we use for making our outfits - hemp, linen, organic cotton, and TencelTM are naturally soft, breathable, and lightweight, making them perfect for all-day wear.
We want you to feel just as comfortable and confident in our outfits at a holiday dinner or a get-together as you would while lounging at home. Our clothes are made to move with you, making them comfortable without compromising on style.
Summing it up:
Environmentally-friendly fashion is not about perfection but progress. We’re not here to reinvent the wheel, we’re here to make thoughtful and stylish clothing that respects both people and the planet. Our founders and styling team are passionate about creating pieces that not only look beautiful but feel beautiful to wear and to own. With us, you’re making a choice that aligns with a more mindful, intentional approach to fashion.
We hope this helped clear up some common myths and helped highlight what it really means to embrace sustainable style. Being responsible in fashion is all about investing in quality, caring for the planet, and building a wardrobe that reflects your values. So, why not start with pieces that are versatile, timeless, and made with love?
